Font Psychology
What is Font Psychology?
Font psychology is using certain fonts in order to display emotions or feelings to the viewers that are reading. Different fonts give off different impacts and alter the understanding of the content itself. Fonts allow for something that is visually appealing, especially in those long boring essays and documents that need to be read. They guide the reader into how they will choose to perceive the text.
Font Families and Typeface
There are seven font families- old-style, traditional, modern, slab serif, san serif, decorative, and script-cursive. A font family is a set of fonts that have a common design, except that they may differ in the style of the fonts themselves.
A typeface is different- it is the set of characters that have the same design. Fonts have variations of the weights of a typeface. For example, typefaces would be Roboto, Gotham, and Times New Roman. Some fonts would be Roboto Thin Italic, Roboto Regular, and Roboto Black (all of them are similar, but slightly altered in order to create a new font).
Because fonts can make such a big impact on a piece on its own, any important documents or formal papers generally used either Times New Roman, Arial, or Helvetica, while more fun and artistic writings may use Poppins or Roboto. The fonts are more commonly used by businesses for formal reasons to show how neat and organized the writing is. These particular fonts are able to create a first impression of how a piece will seem and can set the tone right away.
Going back to the font families, each family can create a different set of emotions and reactions. The Serif fonts can evoke "stability, tradition, intellect and formality". Slab Serif fonts show the feelings of "powerful, strong, enduring, and masculine". The San Serif fonts are "informal, open, progressive, and friendly". Modern San Serif fonts are "chic, futuristic, and elegant". The Script fonts are "creative and amusing". Display fonts are "unique, adaptable, and novel".
Lifestyle Magazines and Fonts
Lifestyle magazines usually utilize the fonts in the font family Serif, because of how neat it looks and how it displays the traits of elegance, luxury, and timelessness by using its simplicity as a key element.
The general meaning conveyed by the font is formality and neatness, and there and many fonts that allow for the weight of the font itself to change. For example, the font Addington CF is a classic serif font that is generally used for the font of the article text, and it can be big or small and add different impacts on the information provided. The intended reaction from the reader is to seem intrigued but to also grasp the reader into the images that demonstrate the lifestyle the magazine is trying to portray. The viewer should feel that it is very classy because the piece is not loud in the sense of being over sensational.
As shown in this lifestyle magazine cover from Bazaar, the main masthead font is simple, but very prominent. Because of the large size and the parts of each letter that are bolded, the viewer’s attention directs to the title first, which is also a marketing technique. Furthermore, the same font is used to display the titles of articles that will be displayed in the magazine, which creates a farmility to the audience and shows that those are some of the main points brought in the magazine. However, the titles are smaller and not as prominent which shows that they are not as important. The use of the white text instead of black in the bottom left corner is to not take away from the background of the women in the black dress, while still showing another idea that will be presented in the magazine. The cover lines shown on this cover are in similar font styles with the black bolding of certain parts of the letter, but again, they are even smaller in size which creates a less direct eye to them.
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